Making an honest Assessment
Before we can figure out where we want to go, let’s look back and see where we’ve been. Where we want to go. What expertise do we bring to the table that we can leverage as we move forward? What areas are going to require expertise we don’t have? Do we have funds available to invest in our business? Is our business enough of a priority to make that investment? Is our work unique and what reception has it received already outside the family and friends who want to support us?